12 Oct Cobb Diaper Day
One in three moms struggle to provide babies with an essential requirement—clean, dry disposable diapers. Huggies Every Little Bottom (ELB) program addresses the issue of diaper need, which refers to the lack of an adequate supply of diapers for the daily needs of an infant. Moms experiencing this issue often have had to cut back on food, utilities or child care in order to provide diapers. Lacking clean diapers has an emotional and physical impact on babies, who are more likely to develop diaper rash, show signs of discomfort, and become difficult to manage.
Recognizing the scope of this problem, the ELB campaign was created to help provide diapers to those in need. Huggies is partnering with The Association of Junior Leagues International and other nonprofit organizations to raise awareness. By partnering with local diaper banks and national organizations, ELB is committed to raising awareness, generating support, and helping get diapers to babies in need.
In 2010-2011, the JLCM collected and distributed over 3,000 diapers to local nonprofit agencies. Together with the Junior Leagues of Georgia, combined over 10,000 diapers were distributed to babies in need. For the 2011-2012 League year, the JLCM teamed up with Cobb Diaper Day. Contributing over 5,000 diapers and 100 volunteer hours for this one day event, the JLCM helped collect and distribute 100,000 diapers to those in need.